Web Survey Bibliography
Mobile service has become an essence in people’s daily life and the robust basis to promote mobile commerce. Understanding how the mobile service diffuse across a nation has thus become crucial for executives who want to take the first lead on the mobile commerce competition. Using a macro view that is different to the existing mobile service literature, this study aims to reveal the determinants of consumers’ mobile service use behavior: whether the diffusion of mobile services is affected more by mass media advertising and salespeople, or interactions and imitations among acquaintances.
Longitudinal data provided quarterly by the Department of Industrial Technology of the Ministry of Economic Affairs in Taiwan between 1989 to 2008 was examined by three diffusion models. GNUS, a strongly functional language and environment to statistically explore data sets, was used to estimate the parameters of each model. The performance of each diffusion model was then examined using the Akaike AIC and Schwarz BIC statistics.
Findings indicated that (1) acquaintances’ influence in terms of interactions is the dominant factor shaping mobile services’ adoption decision; and (2) the Von Bertalanffy mixed influences model best describes the diffusion pattern of mobile services’ adoption.
As every innovation has its own unique feature, this study may have helped managers to realize that for mobile technology-based products, interpersonal communication rather than mass media advertising is the best way to facilitate their market share. Consequently, to promote m-commerce such as mobile Internet usage or mobile shopping, seeking alliance opportunities with mobile e-mail, mobile messengers, famous Weblogs and Web communities that have been built by intensive user communication and interaction may be an effective tacit. Future studies may explore other macro-level factors (e.g. government policies, infrastructure of mobile services’ connections, government support in the development of mobile handsets and Internet contents) that have not been discussed in this study.
Conference homepage (abstract)
Web survey bibliography (317)
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- Electronic and paper based data collection methods in library and information science research: A comparative...; 2016; Tella, A.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Identifying Pertinent Variables for Nonresponse Follow-Up Surveys. Lessons Learned from 4 Cases in Switzerland...; 2016; Vandenplas, C.; Joye, D.; Staehli, M. E.; Pollien, A.
- The 2013 Census Test: Piloting Methods to Reduce 2020 Census Costs; 2016; Walejko, G. K.; Miller, P. V.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Methods can matter: Where Web surveys produce different results than phone interviews; 2016; Keeter, S.
- Do Polls Still Work If People Don't Answer Their Phones?; 2016; Edwards-Levy, A.; Jackson, N. M.
- HUFFPOLLSTER: Why Reaching Latinos Is A Challenge For Pollsters; 2016; Jackson, N. M.; Edwards-Levy, A.; Velencia, J.
- Comprehension and engagement in survey interviews with virtual agents; 2016; Conrad, F. G.; Schober, M. F.; Jans, M.; Orlowski, R. A.; Nielsen, D.; Levenstein, R. M.
- An Overview of Mobile CATI Issues in Europe; 2015; Slavec, A.; Toninelli, D.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Mixed mode surveys ; 2015; Burton, J.
- Two Are Better Than One: The Use of a Mixed-Mode Data Collection to Improve the Electoral Forecast; 2014; de Rada, V. D., Pasadas del Amo, S.
- The impact of contact effort on mode-specific selection and measurement bias; 2014; Schouten, B., van der Laan, J., Cobben, F.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- Advantages of a global multimodal print & digital readership survey; 2013; Cour, N., Saint-Joanis, G.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Mode effect analysis and adjustment in a split-sample mixed-mode Web/CATI survey; 2013; Kolenikov, S., Kennedy, C.
- Evaluating the left‐right dimension: Category Selection Probing conducted in an online access...; 2013; Huefken , V.
- Methodological, legal and technical perspectives on the feasibility of web survey paradata in German...; 2013; Sattelberger, S.
- Impact of mode design on reliability in longitudinal data; 2013; Cernat, A.
- Exploring patterns of academic usage: A Google Scholar based study of ESS, EVS, WVS and ISSP academic...; 2013; Malnar, B.
- Web questionnaires in official population surveys: Do's and don'ts First experiments and impacts...; 2013; Blanke, K.
- Mode effects in Labour Force Surveys - do they really matter?; 2013; Koerner, T.
- Measuring the same concepts in several modes in the "BIBB/BAuA-Employee-Survey 2011/12" ; 2013; Gensicke, M., Tschersich, N., Hartmann, J.
- What works? Getting the General Population To Go Online in a Mixed Mode Local Health Survey; 2013; Frigault, L.-R., Azzou, S. A. K., Molloy, E. J. K., Ammarguellat, F., Couture, M., Gratton, J.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Mode Effects in a National Establishment Survey; 2013; Daley, K., Phillips, B. T.
- Evaluating the Effect of a Non-Monetary Incentive in a Nationally Representative Mixed-Mode Establishment...; 2013; Sengupta, M., Harris-Kojetin, L., Hobbs, M., Greene, A.
- Survey Reminder Method Experiment: An Examination of Cost Efficiency and Reminder Mode Salience in the...; 2013; Anderson, M., Rogers, B., CyBulski, K., Hall, J. W., Alderks, C. E., Milazzo-Sayre, L.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- An Evaluation of Internet Versus Paper-based Methods for Public Participation Geographic Information...; 2012; Pocewicz, A.; Nielsen-Pincus, M.; Brown, G.; Schnitzer, R.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Modes of Data Collection; 2012; Tourangeau, R.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- “I think I know what you did last summer” Improving data quality in panel surveys; 2012; Lugtig, P. J.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- When Referring to Mode, Is Expressed Preference the Same as Reality?; 2011; Denk, K.
- Three Era's of Survey Research; 2011; Groves, R. M.
- Testing a single mode vs a mixed mode design; 2011; Laaksonen, S.